Saturday, 14 September 2013

International Television Coverage of Tour of Britain


This year's tenth anniversary Tour of Britain will be televised in over 130 countries around the world on 13 channels, as cycling fans from across the globe tune in to a combination of live coverage and daily highlights.

Viewers on Eurosport (Europe & Asia), Universal Sports, SuperSport, Rogers Sports Network, Sony India, BS12, Fox and Al Jazeera will be able to watch live coverage of all eight stages, with SBS, Sky New Zealand and BeIN Sport Indonesia all broadcasting highlights.

"This year's television distribution has increased significantly from 2012 and sees the race televised in South America, and the Middle East and North Africa for the first time," said Alastair Grant, Commercial Director of SweetSpot Group, the organisers and promoters of The Tour of Britain.

"We look forward to many more people around the world being able to enjoy the coverage of The Tour of Britain and see the fantastic scenery that Britain has to offer."

In the UK ITV4 and British Eurosport will screen The Tour of Britain, with ITV4 airing live coverage of Stages Two to Eight, plus nightly highlights exclusively in the UK, while British Eurosport will show the race for the first time with live coverage of every stage. Both channels will also show the race via their online platforms.

A full list and details of broadcasters can be found here.

Visitors to The Tour of Britain website during The Tour will also be able to view short daily highlights videos as well as behind the scenes video content produced by Century TV, the company responsible for the production of The Tour's television coverage since 2007.

The Tour of Britain begins in Peebles in the Scottish Borders on Sunday 15 September at 10:30am for Stage One of the race, a 209-kilometre leg to Drumlanrig Castle in Dumfries & Galloway. The race concludes in central London on Sunday 22 September, visiting the Lake District, Knowsley, Snowdonia and Wales, Dartmoor and Devon and Surrey on the way.

114-riders from 19 professional teams will take to the start line in Scotland, including 2012 Tour de France champion Sir Bradley Wiggins, Mark Cavendish and Tour de France King of the Mountains Nairo Quintana.





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