Thursday, 5 December 2019

Soreen New Title Sponsor of Canyon DHB



TIM ELVERSON PRESENTS CANYON DHB POWERED BY SOREEN
Soreen is a new title sponsor of Canyon dhb.

Performance sports clothing brand dhb will continue their involvement in 2020, after joining forces with Tim Elverson's British UCI Continental squad in 2018. Canyon will also continue to support the team for a fourth year running.

Soreen is a new sponsor for 2020 and will support the team, based in Fleet, Hampshire, which will be known as Canyon dhb p/b Soreen from January 1.

Bloor Homes have been replaced on the team’s title. However they will continue to support the team for the coming season.

Eisberg, Hunt Bike Wheels, Maxxis, Roadwheel, PRO BIKE TOOL, Charters Peugeot, Precise Performance, Sidi, Stages Power, Hayden Brothers and Peaty's will also continue to back the team in 2020.

They all enjoyed a great ride in 2019, with a top 5 at the Tour de Yorkshire, the Tour Series crown for a second year running and the Eisberg sprints jersey in the Tour of Britain among the highlights.

Joining Canyon dhb p/b Soreen in 2020 is Hawkshead Brewery. Based in the heart of the Lake District, Hawkshead Brewery is a standalone craft brewery offering pale ales to dark stout and beer, and of course cyclist friendly 0.5% Hawkshead Lighter Times.

We welcome new partner LQD® Spray for the 2020 season. Endorsed by leading healthcare professionals in the UK, LQD® Spray is the new innovative, naturally sourced, wound dressing for all cyclists with skin injuries.

Alex Duckworth, owner of LQD® Spray commented...

“LQD® Spray is today’s high-performance wound-care product.
"We are so excited to be sponsoring a partner who are the best in their business. Canyon dhb demonstrate the same desires to set the highest standards.
"We believe Tim and his team share LQD® Spray's ambitions of innovative thinking and higher performance. We are looking forward to helping them win in 2020 by reducing their time away from the saddle caused by wounds”
Note to editors: Releases on our 2020 jersey and the squad will follow at 12pm and 7pm respectively


Tim Elverson, owner and sports director...

"2019 was a fantastic season with many wins home and away. We have continued our progression year on year and in 2020 my only goal is to be better than ’19.
"I want to be even more competitive in Europe than we have been this year, so I have strengthened the squad with this in mind.
"I'm very fortunate to have continued with most of our existing partners, whilst introducing a new title sponsor, Soreen. I’m really pleased they have chosen to become more involved in cycling and I feel we will have a good partnership. Plus I love a Soreen malt loaf, so it's a match made in heaven.
"We are working hard to create a package that delivers on expectations for all of our partners and I expect 2020 to not fall short of this."

Nick Allen, UK marketing manager for Canyon...

“After three very successful seasons supporting the Canyon dhb team, we are excited to continue the partnership for a fourth year in 2020.
"Next year the team continues to broaden its ambition in high level racing both domestically and overseas.
"We are both proud to support the athletes in their aim to perform at the highest level while also achieving our goal of contributing to the sport in the UK.
"We very much look forward to supporting them to succeed in the coming season.”

Rob Atkins, brand manager for dhb, is looking forward to building on an already successful partnership. He said...

“We are thrilled to be embarking on a third year with the squad and we are confident 2020 is going to be the best yet.
“Watching Tim’s riders top the podium is a source of great pride for the whole dhb team, with our first season as title partner exceeding all expectations.
“But the partnership is about more than just winning. Feedback from the squad is key for us to keep developing exciting products for every cyclist, whatever their motivation.”

Mark Simester, managing director at Soreen...

"Soreen is proud to become a partner of the Canyon dhb team. Soreen has been fuelling cyclists for decades and our new Soreen loaf bars have been designed with cyclists in mind as they’re the perfect size for cyclists to top up their energy levels during rides."
dhb are delighted to announce their continuation as joint headline sponsor of Canyon dhb p/b Soreen and unveil the team jersey for 2020.

Collaborating closely with Tim Elverson’s squad for the past two years has been fundamental in the performance sports clothing brand making their kit better for all customers.

dhb’s product development team have fully utilised a pool of riders who really know what they’re talking about and their regular visits to the firm’s Portsmouth headquarters have proved invaluable.
The result of this collaboration is a refined Aeron Lab collection for 2020, including a speedsuit rigorously tested in the wind-tunnel and produced in a factory supplying Olympic champions.

dhb have embraced the challenge of delivering their fastest and most aerodynamic kit yet, without compromising on comfort.

And once again improvements have been made across the wider range, so the benefits of the partnership are passed on to everyone.

Rob Atkins, dhb brand manager, said:

“We have relished the past two seasons working with Tim and his squad, tapping into their expert knowledge to inspire our development team.
“With the help of the riders, Aeron Lab has come a long way since Harry Tanfield won on its debut outing in the 2018 Tour de Yorkshire.
“And it is that insight which ensures we will send them out onto the road next year with our fastest and most exciting kit to date.”

Throw in a pop of colour from the addition of fellow title partners Soreen and an already stand-out jersey, both at home and abroad, has become even more eye-catching.

Elverson, team owner and sports director, is excited to get his hands on the new kit. He added:

“This is another step up from what was already great kit. The exciting part of this process is we get to suggest changes so dhb can adapt it for us to test.
“These changes are carried over to the kit that is available to buy, meaning you can wear exactly the same as our professional riders.
“A lot of hard work has gone into designing the kit and making it relatable to the real world, whether it be for comfort in racing or coffee shop rides. It really is amazing when we see the improvements as a direct result of our feedback.
“We have a great relationship with dhb because we have the same goal. We have the best kit and with the continued development through ideas and fabric development, it will stay a market leader.”

Replica jerseys will once again be available to buy. Watch out for an announcement early next year.


dhb have designed the 2020 Canyon dhb p/b Soreen jersey
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Media contacts:
chloe@canyondhbbloor.co.uk | hugh@canyondhbbloor.co.uk

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