Thursday 3 May 2012

New Title Sponsor for Storey ahead of Bedford 2 Day

Press Release: New Sponsors & New Name for For VioRed RT

On the eve of what is arguably the UK’s biggest women’s race of the season, the Bedford 2 Day, with Sarah Storey the defending champion of the past two editions on the team, looking to make it a clean hat trick , the For VioRed women’s Racing Team is delighted to announce a whole host of new backers and suppliers, helping the team to grow even further and fulfil its potential and ambitions.
First and foremost the team will have a new title sponsor in Escentual ( one of the UK biggest online retailers of beauty products. The backing of a major company like Escentual is a massive boost for the team.

Staying on as co-sponsors for this year are For, out of the ordinary Accountants ( and VioRed, one of the world leaders in treating sleeping disorders ( Both these sponsors have supported the team from the start and are delighted with the increased opportunities the growth of the team is offering them.

Another new backer of the team is the Cardiff Hip Clinic, part of the Cardiff Spire Hospital ( one of Wales’ leading independent health clinics.

Finally the team will be supported by Goscomb Technologies ( a London based internet service provider for the business market.

Besides financial backing the team will also be supported by a group of very supportive technical partners. Continuing from 2011 will be Rapha, the UK’s premier online clothing retailer ( New for the 2012 season are CNP ( who will provide the team with their wide array of sports nutrition and energy products. Also new supporters of the team, but loyal supporters of women’s cycling in the UK are Schwalbe ( and Taya chains (

With all these new sponsors on board, the team hope to build on their great victory in the Cheshire Classic this weekend at Bedford.

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